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In-Store, E-Commerce, Mobile Pay and The Internet of Everything

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​​12/01/2016 

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Tags: SWOT Strategies, SWOT Analysis, SWOT Consulting, Digital Economy, Cross-Border e-Commence, Global Economy, China 2025,, Electronic Trade, Market Access,  Internet Infrastructure, Supply Chain Disruption, Trade War.

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Joe Novak Founder

Empire Builders LLC.

Eau Claire, WI

SWOT Strategy Publication.

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At some point big box retailers and media investment companies need to reach out to digital marketing companies for return solutions. There are ways to leverage digital strategies that create M&A investment opportunities as well as gain global online market share. Let me explain.

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Understanding how consumers “initiate” product and service consumption online is paramount for media and retailers. Media and retailers need to understand that consumers have and are moving away from cruising “Main Street” for product and service consumption. In the moment, consumers today, are instead cruising the “mobile-first” global web by product and service keywords… not by brand. China and India have perfected this digital commerce model and are waiting to launch it into American commerce.

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It’s going to be very difficult for retailers who left out of their SWOT analysis e-retail strategies to compete against global exact match voice command domain names like www.womensclothing.co, www.urbanclothing.co or www.homedecoration.co.

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Here is another example.  Home Depot has the website www.homedecorators.com built on a global keyword domain name. Home Depot’s analytics may have showed that the keyword out-paces the brand by 200 to 1. Many big-box retailers, like Home Depot, know that instead of building a new storefront or moving to Mexico, they can simply buy a $5,000 to $100,000 .co or .com product keyword domain name and attach it to an ecommerce or product lead generation website powered by a www.paidsearch.co advertising strategy and dominate variations of that product keyword ("wall art home decorations", home decoration stores", home decorations online") across the consumer-driven global e-commerce web.

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The new e-commerce, mobile pay “digital” economy and brick and click models demonstrated over the last 30 days by Amazon, Alibaba, Walmart, Home Depot, Wayfair, Jet, Best Buy, Target and alike are forcing traditional retailers to pick up a completely different set of to-market digital skills and commerce tools.  These are the set of tools that many of the big box retailers have left out of there SWOT analysis.

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For retailers, if you’re thinking of calling your local web/IT guy who thinks they know the new digital online economy that would be a HUGE mistake. Talk to the experts that know the online, big data digital economy.

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As the China e-commerce phenomenon continues to grow globally with the “One Belt One Road Initiative” and China’s global e-commerce and mobile pay agenda (TPP Trade Model x 10) all-size retailers will need to consult with Empire Builders to familiarize themselves with our digital to-market-model .

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As we are learning, the new location, location, location of commercial real estate and storefronts is no longer on Main Street and First Avenue...it’s on a mobile device no bigger than an index card.

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Global companies in the new digital economy know powering product and services online by exact match domain names, digital media and transacting with mobile pay (universal gold backed digital currencies - Hard Asset Conference 2008 New York City) is here to stay.

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What is the one caveat to the sucess of e-retail and e-commerce in the future? Location, Location, Location. Companies have to own exact match keyword domain names in a .co or a .com. powered by a comprehensive Empire Builders digital e-retail strategies to stay competitive.

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When CEO's say “were closing stores”, I say, "innovate how you digitally compete in-store and online with the Empire Builders model", You may be suprised by the results.