Learn why we dumped our .com domain portfolio for the secure DNSSEC .CO domains ahead of the ICANN domain name control transition.

 Empire Builders of Eau Claire Wisconsin is known for dominating paid search digital advertising, global manufacturing product-to-market and e-commerce strategies that make internet search a safer experience.


American retailers of all sizes that sell U.S. manufactured products globally need long-range solutions to the internet domain name control transition and the global e-commerce explosion.


Global e-commerce websites that sell specific products are shifting to keyword-specific DNSSEC  secure dot co manufacturing domain names. 


Our simple model of using DNSSEC secure .co global product keyword domain names, paid search and digital marketing makes it difficult for even well-capitalized global companies to compete without shifting to the Empire Builder's model.


It's important for companies to reach out to experts like Empire Builders who have proven models that dominate and understand how the internet domain name transition will shake up global online retail, manufacturing, trade and power structures. 


As internet search becomes even more influenced by a.i. algorithms, e-commerce websites that aren't voice command-able and don't have a keyword rich secure domain name will be irrelevant in the evolving global digital economy.


China's push to takeover fifty percent of global e-commerce in the next three years is impressive and their not joking around. Recent domain name sales stats show that China has purchased 54% of all new domain names leading up to the ICANN domain name transition 


Many global industries, like those in China, are capitalizing on keyword online sales data that demonstrates how global consumers initiate product and service consumption online. China, along with other Pacific Rim e-retail manufacturers, will use keyword rich domain names to expedite China's multi-faceted "One Belt One Road". Once the ICANN domain name transition is complete, China's economy will grow in ways un-imagined, not in years but in months.


If domain name brokers in the U.S. continue to dismiss .CO domain names, like the global e-commerce revolution and China's "One Belt One Road" Initiative, it could make high value dot CO domain names impossible for American companies to own and compete globally.