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PAID SEARCH
PPC (PAY-PER-CLICK) ADVERTISING
If all forms of small business advertising lead back to the Internet, then why not just advertise online? Paid search advertising allows your business to serve internet ads to in-market online consumers who self-qualify themselves for products and services that you provide.
What Is Paid Search Advertising? Explain By Empire Builders
Paid search advertising is a form of digital advertising where advertisers pay to have their ads displayed on search engine results pages (SERPs) when users search for specific keywords or phrases. These ads typically appear at the top or bottom of the search results page and are labeled as "sponsored" or "ad."
The most common platform for paid search advertising is Google Ads (formerly known as Google AdWords), which allows advertisers to bid on specific keywords and phrases relevant to their business. Advertisers create ads with headlines, descriptions, and a display URL, and then set a bid for each keyword. The bid amount represents how much the advertiser is willing to pay for each click on their ad.
When a user searches for a keyword that an advertiser has bid on, Google's algorithm determines which ads to show based on the bid amount and other factors such as ad relevance and quality. Online advertisers pay only and or if an online user clicks on their ad. This is where the term "pay-per-click" advertising derives from.
Paid search ads can be an effective way to hyper target in-market consumers, drive high quality traffic to a website, generate sales leads, and increase online and instore sales. It allows advertisers to target users who are actively searching for very specific products or services related to a businesses products and services, making it a highly targeted form of online advertising and digital marketing.
Types Of Paid Search Advertising Explain By Empire Builders
There are several types of paid search advertising options that businesses can use to promote their products and services through search engines. Some of the most common types include:
Pay-per-click (PPC) advertising: PPC advertising is a very common type of paid search advertising. Advertisers bid on specific product or service keywords related to their business, shop or service company, and when a user searches for those specific product or service keywords, the ads are served at the top portion of the search results usually above business location listings. Online advertisers will only pay when a user clicks on their ad. Keep in mind that if hiring on online ad agencies there will be additional charges and fees for management of a PPC ad account.
Cost-per-impression (CPM) advertising: With CPM advertising, advertisers pay for every 1,000 times/impressions their ad is displayed, regardless of whether or not a user clicks on it. This can be a good option for brand awareness display programmatic advertising campaigns.
Remarketing/retargeting: This type of online advertising targets users who have already visited a website or interacted with a business in some way. Ads are displayed to these users when they visit other sites or search for related keywords. Remarketing advertising is soon to have a disruption due to consumer data privacy and the loss of consumer tracking identifiers.
Shopping ads: These are online ads that are specifically designed for e-commerce businesses. They appear in the search results with product images, prices, and other relevant information. These types of ads most often are clicked by what are call curiosity clicks.
Local search ads: These ads are designed to promote businesses that have a physical presence in a specific location. They can appear in the local pack or on Google Maps.
Video ads: Video ads can be displayed on YouTube and other video-sharing sites. Advertisers can target specific demographics, interests, and behaviors.
Overall, PPC advertising is the most common and effective type of paid search advertising for promoting products, services, events, promotions, lead generation and local businesses.
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Empire Builders Digital Marketing Services
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